Design, Style & Corporate Identity
For consistent & recognizable communication.
Why Use These Guidelines
In every occasion it must be totally clear who we are. It shouldn’t matter where and how we communicate. To reach this goal we need consistency. The logo has to be the same in all our communication, use of colours must be standardised, receivers have to be able to recognise our font-style and corporate identity.
UBports uses multiple logo's, brand names, colours and a clear font style. We also have some guidelines about usable pictures
This is the logo to use for general communication about the community.
UBports is working on the Ubuntu Touch OS. When there is information about the OS provided, you will find this logo as well. It consists of the Ubuntu logo, with touch added.
January 23th 2017 Yumi came to life. Since than Yumi has been spotted in several locations and events within our community. In this process Yumi evolved into the mascot of the UBports Community. Nowadays Yumi found its place in the community and is used as our installation logo. When its about installation of Ubuntu Touch, this is the logo to use. Besides that it is used for visibility between the apps on phones. It's very recognizable. And Yumi is there with us during every event.
The Core & Neutral colours
Screen: HEX #E95420
Print: C0 M79 Y100 K0 (Pantone 1665)
Screen: HEX #FFFFFF
Print: C0 M0 Y0 K0
Screen: HEX #000000
Print: C0 M0 Y0 K100
Screen: HEX #AEA79F
Print: C0 M5 Y10 K29 (Pantone Warm Grey 5)
Screen: HEX #333333
Print: C44 M34 Y22 K78 (Pantone Cool Grey 11)
Ubuntu Font Family, for some more specifications go to ' design.ubuntu.com
Use of pictures
Great stories have personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assists with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.
Great stories are for everyone even when only written for just one person. If you try to write with a wide general audience in mind, your story will ring false and be bland. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.