Design, style & Corporate Identity

For consistent communication


Brand Assets

UBports uses multiple logo's, brandnames, colours and a clear fontstyle.
We also have some guidelines about usable pictures  

 

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UBports

This is the logo to use for general communication about the community. 


Ubuntu Touch

UBports is working on the Ubuntu Touch OS. When there is information about the OS provided, you will find this logo as well. It consists of the Ubuntu logo, with touch added.


Yumi

Januari 23th 2017 Yumi came to life. Since than Yumi has been spotted in several locations and events within our community. In this process Yumi evolved into the mascot of the UBports Community. Nowadays Yumi found its place in the community and is used as our installation logo. When its about installation of Ubuntu Touch, this is the logo to use. Besides that it is used for visability between the apps on phones. It’s very recognisable. We also use it for the Splash screen. And Yumi is there with us during every event.


 

 

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The core colours
Ubuntu orange

Screen: HEX #E95420
Print: C0 M79 Y100 K0 (Pantone 1665)


White

Screen: HEX #FFFFFF
Print: C0 M0 Y0 K0


Black

Screen: HEX #000000
Print: C0 M0 Y0 K100


 

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Neutral colours
Warm grey

Screen: HEX #AEA79F
Print: C0 M5 Y10 K29 (Pantone Warm Grey 5)


Cool grey

Screen: HEX #333333
Print: C44 M34 Y22 K78 (Pantone Cool Grey 11)

 

Font-style

Ubuntu Font Family


Use of pictures

With our communication we want to show Ubuntu Touch. Further we will act neutral about brands etc. When there is a brandname or logo on a product we want to blur it. The only exception is showing brandnames and logo’s of our partners.